Missouri Breastfeeding Peer Counseling Program

WIC Families

Who is a peer counselor?
Women in the community with personal breastfeeding experience who provide information and support to other mothers.
 “That’s what it’s all about…moms helping moms.”
                                          WIC Peer Counselor

What Does A Peer Counselor Do?

• Gives basic breastfeeding information and support to new mothers.
• Helps mothers achieve their own breastfeeding goals.
• Regularly contacts mothers during their pregnancy, during the early days of breastfeeding, and until the mother chooses to wean her baby.
• Refers mothers with concerns outside the peer counselor’s scope of practice to appropriate lactation experts or healthcare professionals.
• Refers non-WIC mothers to other community breastfeeding resources, if they are not eligible for WIC.
• Is a role model for other WIC mothers.

How to find a peer counselor?
Missouri currently has 49 WIC agencies with peer counselors on staff. You can use the interactive Missouri map to find out how to contact the nearest peer counselor.

If you need more information on Peer Counseling or are interested in becoming a peer counselor please contact your local WIC office or contact the Missouri State WIC office.

More information on breastfeeding is on the Missouri Department of Health website.